Freezer development

Similar to the development of most home appliance industries, the growth of refrigerators is accompanied by the increase in industry concentration and the acceleration of industrial expansion. In particular, the two years since the promotion of the home appliances to the countryside policy has given farmers consumers the opportunity and platform to directly contact the brand. 

Farmer consumers pay more attention to brand and quality when purchasing home appliances. The consumption concepts of rural consumers and distributors are becoming more mature. This is also the process of collective brand recognition by Chinese consumers. With the depth of the “home appliances to the countryside” policy Promotion, coupled with the impact of "home appliances going to the countryside" on the requirements of enterprise qualifications, market distribution "increasing brand concentration" will become an inevitable trend. 

The influence of mainstream products will expand, sales volume will increase, and some qualifications and influence will be weaker. Of non-mainstream brands have been marginalized, and market share has been severely lost.